Marketing Tools-mix as a planning tool -(2)www.MarketingPlanNOW.com Video

For many, marketing is all about the 4P's, a theoretical concept dated early 60's. This second video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a major planning tool in a marketing plan.
This second video (out of two) illustrates the elements of marketing communication (MarCom) or MarCom-mix: Advertising, public relations, sales promotions, conventions & exhibitions and sponsorships. Furthermore, it includes the concept of marketing-mix when adapted to services rather than products. This video ends with practical examples of how to use the concept of marketing-mix.

The content of the previous video; Marketing-mix as a planning tool (1), includes the following:
- The "Marketing Offer" made up of the brand, quality of service and physical features (comprising the "Product or service-mix") as well as the price of the product or service in question (price-mix).
- Introduction to the elements to consider when promoting the offer - starting with the distribution channels whether direct (direct marketing) or by using intermediaries (indirect marketing).

simply? good
simply? good

Lucky you got such ...
Lucky you got such a? lecturer

very good....... ...
very good.......helpful!?

It's very ...
It's very beneficial.. Thanks a? lot :)

Excellent material? ...
Excellent material? thanks you for sharing!

It's? all about the ...
It's? all about the marketing strategy. That's always what makes the difference.

good...quite useful ...
good...quite useful for my revision...thx for sharing...?